THE time Facebook’s 1.32 billion daily active users spend on the network is the reason why businesses invested north of $9 million on Facebook ads in the second quarter of 2017, that’s a 47% increase from the second quarter of 2016.
Facebook advertising works on a pay-per-click (PPC) (also known as cost-per-click (CPC) advertising model) where you have to pay the network every time a user clicks an ad.
Facebook advertising helps marketers increase visibility for their ads, build brand awareness and measure clearly defined metrics and campaign goals helping them create better, more optimized campaigns in the future.
Due to its increasing user base and the high number of available audience targeting options, Facebook has established itself as the leader in social media advertising. In fact, according to an eMarketer study 96% of social media marketers regarded Facebook to be the most effective social media advertising platform.
This means your Facebook ads have a greater chance of being viewed by your target audience. And, because Facebook collects a lot of user data (such as age, location, and interests) you can create ads and post-click landing pages that are perfectly tailored to them.